Social Business Sense
It is one of those things that if you thought about it for 5 minutes, you know what to post (or not), share and comment. But, in this day-it seems that common sense has been pitched out the window with the baby, bath water and half our brains.
For years in my social media classes and training at work, I have mentioned that social media (and more specifically) Facebook, is like a cocktail party. One does not run into a cocktail parting screaming about their latest listing, mortgage rate or “hot” real estate trend.
At a party, you are social, you converse, you are cordial and definitely not a jerk or outspoken critic of anything (unless you don’t care if you never get asked back into that social circle). Occasionally, the need may arise to say something, say, if a person is being overtly racist, sexist or a general evolved human. (as the exception, not the rule).
However, today, people post ANYTHING with out consideration to how their audience (friends list- or depending on your settings and SEO-the world in general) may feel. Bogus cures for cancer, conspiracy theories, political memes and incredibly biased (to the left or right) articles that may or may not be factual.
We need to stop (myself included) and critically evaluate what we are posting and sharing-especially in the eyes of people checking out all our social profiles before they call us to establish a business relationship.
Ask yourself the following before you post, is it…
You have a choice, you can throw caution to the wind and perhaps your business reputation.
You can do more research.
You can choose to move on and share something more uplifting.
Very few of us have jobs where what we say online will never have an impact on our business/livelihood.
I know it is easy to get caught up in the latest or funniest meme, but is it worth the fleeting moment when compared to long term damage to your reputation, trustworthiness and integrity? Do a quick google on all the careers ruined by poor self control on social media.
In the real estate industry, most realtors are independent contractors so reputation management is a one on one personal branding issue. But, I believe that consumers will base the abilities of their agent on what their social media says about them.
Does yours speak to your integrity? honesty? trustworthiness? eye for detail?
Consumers need to trust that the person they hire to help them with one of the largest financial decisions of their lives. Posting articles that are easily researched as false, or mean spirited jokes may cost you financially, but, if no one tells you, will you ever know?